As part of Disney's efforts to spread the eco message, Mamashop has been shortlisted as the pioneer company to produce Disney branded eco products in Singapore. The ECO MICKEY range consists of reusable straws, bottle and lunchbox. Made from natural materials, the mission is to encourage reducing single-use plastic in the takeaway and outdoor dining sphere.
My role in the project was to design the product and packaging graphics, conceptualize and execute the visual merchandising at various retail spaces in Singapore. A special Mickey Head emblem was also designed to be used exclusively for the range.
The ECO MICKEY suite of products is being sold at various major retailers, including premier tourist attractions such as the Singapore Zoo, Night Safari and Marina Bay Sands Hotel, as well as Tangs Mall. It has also been featured in Singapore's own Pop-Up Disney exhibition.
