When Disney set out to launch an eco-conscious licensed product range in Singapore, local retailer MamaShop was selected as the pioneer company to bring it to life.
The brief was specific: reusable straws, lunchboxes, and water bottles made from natural materials, carrying one of the world's most recognisable characters. The challenge was making something that felt considered and premium rather than novelty.
The range was designed end to end, product graphics, packaging, a bespoke Mickey emblem created exclusively for the line, and visual merchandising across Singapore Zoo, Night Safari, Marina Bay Sands, and Tangs. It was later featured in Singapore's Pop-Up Disney activation.
