The Razer Nabu was touted as the smart wearable of choice for proponents of the gamer lifetyle. Aggressive online and offline advertising helped raise further awareness of the already popular product. Ad campaigns included television commericials as well as interactive displays at several major American retailers such as Walmart, Target and AT&T.
As opposed to the company’s other products, the Nabu and Nabu X branding had a more fun and inviting outlook, which is reflected in its presentation and marketing. This allowed the brand to reach a casual audience that identify as more than gamers.
