As a leader in elite gaming peripherals, Razer’s relentless pursuit for excellence saw the brand put a fresh spin on its packaging design. Bold and minimalistic, what resulted was a breakthrough in consumer experience that did away with the flood of information in favor of a sleek design.
Acknowledging fast outdating design, I came up with a system that would make a considerable shift from technical specifics to branding and USPs. The new premium look allows the product, main key features and brand to speak for themselves.
