I am Lu, a Senior Creative Director with over a decade across gaming, consumer, and web3.
I build brands and the systems that keep them running; from strategy and campaign planning to design, production, and everything in between.
Brand & Identity
Brand Strategy / Visual Identity / Design Systems / Guidelines
Brand Strategy / Visual Identity / Design Systems / Guidelines
Campaign & Marketing
Campaign Planning / Email Marketing / Social Content / Launch Strategy
Campaign Planning / Email Marketing / Social Content / Launch Strategy
Web Design & UI
Landing Pages / Product UI / Framer / Figma
Landing Pages / Product UI / Framer / Figma
Events & Activations
Conference Production / Booth Design / Merch / Event Planning & Marketing
Conference Production / Booth Design / Merch / Event Planning & Marketing
Content & Video
Art Direction / Series Production / YouTube Strategy
Art Direction / Series Production / YouTube Strategy