In late 2016, Razer began an ambitious campaign to update its visual style. The start of this exercise was to produce a cohesive set of icons that are reflective of the brand. As sole designer on the project, over 300 unique icons were created and curated into an comprehensive library.
Used across all media platforms, the icons provide an elegant solution to showcase features in a simple and understandable way and can be found on packaging as well as Razer’s websites.
