DeFi was coming to Supra, and the campaign needed to feel like a moment worth paying attention to.
The visual direction drew from Emanuel Leutze's Washington Crossing the Delaware, a deliberate reference to the idea of crossing into new territory. Hand drawn illustration combined with AI animation gave it a texture that stood apart from the overused 3D renders that dominate web3 creative. It was our first serious experiment with that combination, and it set a new bar for what the brand could look like.