Project Blastoff was Supra's flagship user growth campaign. The first edition brought in over 500,000 users ahead of TGE. I started out managing the email marketing and creative efforts, then took ownership of the creative and marketing operations, and was handed the lead on the second edition.
Where v1 was about reach, v2 was about depth. Built as a seasonal campaign, each edition introduces new ecosystem projects with missions, courses, and a points and rewards system designed to keep users genuinely engaged.
As a fast paced campaign that required weekly production and output, running it meant managing multiple workstreams concurrently with a lean team, tight deadlines, and a fast feedback loop to surface and resolve issues quickly.
Users could also complete courses on blockchain fundamentals and Move Language development. Partner scheduling was coordinated around major announcements like mainnet milestones and feature drops. Weekly emails and social posts are produced and scheduled weekly.
Progress was visible at every step. Users could track their points, monitor their standing, and collect achievement cards chock full of easter eggs earned through completing specific tasks. The gamification layer was intentional: giving users a reason to come back each week and a sense of ownership over their participation in the ecosystem.
The season closed with a ZapShop where users redeemed points for Supra and Project Blastoff merchandise. The event was hyped on X with a mini campaign of its own, including teasers and announcements.
By the end of the 4 month season, the platform had 22,000 engaged users, each holding a minimum stake of 5,000 SUPRA, logging in weekly to complete missions and courses. The focus was always quality over volume, and the numbers reflected that.