Supra attended and hosted events across the US and Asia, from major industry conferences to its own ecosystem convention. My role was to make sure everything that represented the brand on the ground was ready, on spec, and on time.
My role encompassed production of presentation decks, booth design, merch, banners, social content, and all vendor-ready production files. Coordinating the creative team with marketing and BD needs, hands on where needed. The work had hard deadlines, and the quality had to hold up in person.
Merchandise was rarely just an afterthought. Each event was an opportunity to create something people would actually want to keep; pieces that reflected the city or country we were in rather than defaulting to a logo on a shirt. The goal was always something distinct, something that felt considered, and something that travelled home with people for the right reasons.